glocalization and whirly gig

Glocalization, a much used words thesedays which refers to (1)
the contested restructuring of the institutional level from the national scale both
upwards to supra-national or global scales and downwards to the scale of the
individual body or the local, urban or regional configurations and (2) the
strategies of global localisation of key forms of industrial, service and financial
capital (Swyngedouw, 2004) is applicable in all circumstances.

Whirl-y-gig is a once a month 'hippy communicty rave'party in Hackney, east London (291 Hackney Road). It symbolizes glocalisation. Whil-y-gig brings together a global community to a local event. It takes place in a very local area of the world's greatest global city. The theme and atmosphoere is globally relaxed all the more thanks to the local edge. People travel from far away to spend a whirl-y-gig event. There's nothing quite like it, in London and elsewhere, and that's what makes it the best glocalised gig (www.whirl-y-gig.org.uk)